Brand Yourself ‘PechaKucha’ Style [Video]

Imagine giving a presentation about yourself using only 20 slides that run non-stop at 20 seconds each? Once the presentation starts, you have 6 minutes and 40 seconds to get your point across. You cannot stop, you cannot pause, you cannot turn back. You are at the mercy of the PechaKucha Style of presenting!

PechaKucha is an excellent way to present your personal brand. Originally devised in Tokyo in 2003 as an event for young designers to meet, network, and show their work in public, it has turned into a worldwide phenomenon with ‘PechaKucha Nights’ happening in over 500 cities around the world. Drawing its name from the Japanese term for the sound of “chit chat”, it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It’s a format that makes presentations concise, and keeps things moving at a rapid pace.

 

I recently presented at a PechaKucha Night in Nishinomiya, Japan on personal branding. Enjoy the video of my actual talk to see PechaKucha in action.

Have you experienced PechaKucha? Do you think you can brand yourself in 20 x 20? Let me know what you think.

 


Is Your Personal Brand in Full Bloom? [Video Tips]

Spring has finally arrived in Japan and with it comes cherry blossoms. With the explosion of pink blossoms we all know that the winter weather has finally passed. Japanese are drawn to these trees and are compelled to sit under them to enjoy the blossoms while they last. Unfortunately, the extraordinary pink color is short-lived as the blossoms disappear after a week or so. The cherry blossom tree becomes ordinary, indistinguishable from any other tree.

The cherry blossom  reminds me of our personal brands. Our personal brand is what makes us extraordinary. It separates us from all others who offer something similar. Like a cherry blossom our personal brand allows us to stand out and attract people to our promise of value. But unlike the cherry blossom we do not want our personal brands to be short-lived. Strong brands deliver on their authenticity all of the time.  If our brand is present for just 1 week and then disappears, we become ordinary and interchangeable. We become a commodity.

Let Your Personal Brand Blossom

How can our personal brands blossom and stay in full bloom? Watch this video to learn 5 quick tips to ensure your brand does not disappear.

 

Do you have any other tips or advice for helping our personal brands blossom and stay in full bloom?
Please share your comments.

 

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