Brand Message | Peter Sterlacci | Believe. Become. Be Your Brand

Is Fear Killing Your Brand?

30x30x30 Blogathon Post #18: June 18th – Heather Poduska

In Day 18 of the Personal Branding Blogathon Heather Poduska introduces us to a malady that can strike down your personal brand – ‘Weakbranditis’!

I absolutely love this and as Heather explains below it can be quite serious when we let fear and worry take over. The good thing is that there is a cure and Heather summarizes a perfect way to do this in today’s post. Make sure to visit Heather’s site, Clear Voice Branding, and learn how she helps to you find your voice and thrill your audience.

Enjoy Heather’s post and avoid ‘weakbranditis’! [Read more...]

How to “Be Your Brand”, not a Commodity

While reading Cycling – Philosophy for Everyone: A Philosophical Tour de Force, I came across the following quote: “The mobility of the bicycle reminds us much more of the old dream of being as free as a bird in the sky than a trip on the discounted economy expressway that commodifies our experiences.”

This one sentence not only captures the freedom of being a cyclist, but also the essence of personal branding. Uncovering, communicating, and managing your personal brand gives you the freedom to differentiate yourself, fly above others, and get noticed, rather than sit in crowd, blend in, and be ignored. William Arruda and Kirsten Dixson sum this up perfectly in Career Distinction: Stand Out by Building Your Brand (Wiley):

“When you are just one of many others with similar skills and abilities, you don’t contribute to the diversity your organization needs to generate creative innovative ideas. Instead you become a commodity. And people don’t get excited about commodities.”

How can you avoid being a commodity, be free as a bird, and get people excited about your personal brand? Follow these 3 tips. [Read more...]