Are Your Blog Posts all Fluff and no Meat?
Is blogging part of your personal brand communication plan? Do you struggle to find content to blog about? Today I was struggling. I was simply at a loss. In my own personal brand communication plan, I set a goal to to blog 1 time per week on my own blog and 1 time as a guest on other blogs. Generally I can stick to this goal. Recently, however, I am finding that by focusing on the specific number of times I blog each week, I am falling into the trap of posting content just for the sake of posting content. I ask myself, am I blogging just to check it off my ‘to do’ list each week? Clearly this is not the goal and I am running the risk of diluting my personal brand when people read my post and contact me to ask, “Where’s the beef?”
22 Ways to ‘Beef-Up’ Your Blog Posts
Your blog posts need to have both a fluffy title to grab your readers attention and beefy content to keep them satisfied. As I was trying to find the right thing to blog about today, Brian Clark at Copyblogger came to the rescue with a recent post and infographic highlighting 22 Ways to Create Compelling Content When You Don’t Have a Clue. [Read more...]