BeYB welcomes guest blogger, Dr. Carolyn Shadle!

I had the privilege of working with Carolyn at San Jose State University. She now writes, trains, and consults about workplace communication. 

Connect with Carolyn on LinkedIn.

Once you’ve uncovered what you believe in and chosen as your brand, the next step is to communicate your message.

That brings to mind all the whiz-bang tools of the Internet.  You can communicate with a You-tube video.  You can have a website, a Facebook page, a twitter account and a LinkedIn account.  The power of the Internet is incredible in getting your message out. Facebook consultants will tell you that you can convert your expertise into millions; put a picture on your Facebook page and watch the dollars role in.

But the “old fashioned” art of communicating interpersonally is also an important part of communicating your brand.  Eventually you hope to get beyond the website and email exchanges and talk to your clients.  How can you make the best of that first telephone conversation or, better yet, face-to-face meeting? [Read more...]