In the world of bicycle racing there are three letters on race results that racers dread – DNF – “Did not finish.” A DNF could be the result of a mechanical problem, an injury, or worse yet that evil voice inside your head telling you to just quit! Your legs are cramping, your head is pounding, and your lungs are burning. Pain has settled in and taken over. Before you know it, you pull of the course and give up.
The video above reminds us that “Pain is temporary, but quitting lasts forever.” Lance’s battle with cancer more so than his 7 Tour de France victories epitomizes this philosophy. Here was a cyclist in the prime of his career taken out by a fatal disease, and yet he had an unyielding focus to not quit. He simply refused to get that DNF in his race against cancer and he won.
Don’t Quit on Your Brand!
Personal branding is not a race and there is no finish line. However, in the face of pain it is possible to quit believing in our brands. Here are 4 actions you can take to quiet that evil voice telling you to quit. [Read more...]