It was only a few decades ago that professional athletes seemed to live unreachable lives. The only thing that sport fans could see was what was broadcasted during the game or on select TV and radio interviews. And yet, there has always been a larger cry to really connect athletes and their fans.
While sports fans can still turn to the constant stream of sports coverage on ESPN and similar coverage, the new and revolutionary standard is social media.
Never before have we really been allowed inside the minds of athletes. And who knew we would be able to do so in 160 characters or less? [Read more...]