We all know the saying that a picture says a thousand words. Video takes those words one step further and makes them real and memorable. In the world of Web 2.0 people want information in bite-sized chunks. Video is a perfect medium for establishing your visual identity on the web and
delivering your personal brand in a clear and concise way.
Only a couple years ago using video was going beyond what was expected in personal branding. Today it has become the norm. Consider this fact. In July 2011, ComScore, a leader in measuring the digital world, reported that 180 million Internet users in the US alone watched online video content. This averages almost 19 hours per viewer in a single month! For 2012, personal branding guru William Arruda says that video continues to be a major trend in branding through DIY (do it yourself) and professional platforms. [Read more...]
On Day 25 of the Personal Branding Blogathon I am happy to have my good friend and fellow Reach colleague Walter Akana share his insight on the power of tapping into your story to communicate your personal brand. Walter is committed to helping his clients use story in their brand discovery process and he sees story as the DNA of our brand. 
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Peter Sterlacci
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