Lida Citroen says: “Be the best YOU can be!” 

As a leading expert in reputation management, I am so pleased to be able to interview Lida Citroen as my next Personal Brand Mechanic. Lida’s book, Reputation 360: Creating power through personal branding, is one of my ‘go to’ books. I recommend it as a clear, digestible, and informative guide on how to manage one’s personal reputation and brand.

In this interview, Lida shares why her book actually became a tangible necessity for her business. She also offers 3 awesome tips for how to brand yourself successfully across media channels. And of course, I asked her my infamous ‘What advice do you have for someone whose brand has a flat tire’ question that all my ‘mechanics’ have to answer. I love Lida’s answer so make sure to watch below.

Enjoy Lida’s interview, visit her site, and check out her book. [Read more...]