Personal Branding Across Cultures Blogathon: Day 8 / Paolo Feroleto
Over the last few years the UK has seen a steady rise of interest in the subject of personal branding. Whereas it was once deemed ‘too American’ for the reserved Brit mentality, understanding it’s not all about self-promotion has led many people to take notice of the benefits of working on their personal brand.
There is real evidence showing areas such as leadership, recruitment and coaching having embraced personal branding. Graduates and job seekers are being encouraged to ensure their CV contains all the attributes of a compelling personal brand. Recruitment agencies are helping them identify the value they can bring to an organisation, and also match-make with companies pairing them up to make use their talents, interests and values. [Read more...]