Personal Branding Across Cultures Blogathon – Day 4 / Paul Copcutt:
In the 1970’s, Sir Peter Ustinov once famously described Toronto, the biggest city in Canada and 5th largest in North America, as “New York run by the Swiss!”. When I first came to Canada in the 1990’s I had a similar feeling, except I always described the country as America with British attitude. What we both meant by our definitions was that Canada has its own brand, a mix of cosmopolitan, consumerism but with a quieter, more polite, even reserved approach. Overall I do not feel this has drastically changed.
Diversity in Personal Branding
But what I believe to be truly unique about Canada is its diversity. Which presents very unique challenges when it comes to personal branding. Canadians identify themselves first as whichever country they or even their families originate from and then as Canadians. So you find people introducing and describing themselves as Russian Canadians or Italian Canadian (Toronto would be the 7th largest Italian city by population!). Almost Canadians with a small ‘c’. [Read more...]