Paul Copcutt | Peter Sterlacci | Believe. Become. Be Your Brand

In Canada is it Really all About the Personal Brand, eh?

June 12, 2013 By Paul Copcutt Leave a Comment

Personal Branding Across Cultures Blogathon – Day 4 / Paul Copcutt:

personal branding canada In the 1970’s, Sir Peter Ustinov once famously described Toronto, the biggest city in Canada and 5^th largest in North America, as “New York run by the Swiss!”. When I first came to Canada in the 1990’s I had a similar feeling, except I always described the country as America with British attitude. What we both meant by our definitions was that Canada has its own brand, a mix of cosmopolitan, consumerism but with a quieter, more polite, even reserved approach. Overall I do not feel this has drastically changed.

Diversity in Personal Branding

But what I believe to be truly unique about Canada is its diversity. Which presents very unique challenges when it comes to personal branding. Canadians identify themselves first as whichever country they or even their families originate from and then as Canadians. So you find people introducing and describing themselves as Russian Canadians or Italian Canadian (Toronto would be the 7^th largest Italian city by population!). Almost Canadians with a small ‘c’. [Read more...]

Personal Branding Across Cultures Blogathon

June 4, 2013 By Peter Sterlacci 3 Comments

communication_across_cultures

Personal branding is now on the world stage. Initially a ‘western’ concept, it is fair to say that the need to brand oneself is a global phenomenon. Even in cultures where standing out is not the norm, we can see people embracing the value of identifying one’s uniqueness and proactively communicating this promise of value to the world.

In my own work as a personal branding consultant in Japan I have connected with personal branding experts in more than 25 countries. Personally I have learned so much from these folks and how they are pioneering personal branding movements within their cultures. The value each of them brings to the personal branding field is remarkable, however, I have realized that most of them, me included, tend to be very isolated. We all seem to work within the ‘vacuum’ of our respective cultures. Yet there is a huge need to highlight our work and the global reach of personal branding.

Hence, the motivation for this next blogathon! [Read more...]

Filed Under: Cross-cultural Branding, Personal Branding, Personal branding tips Tagged With: Anna Rydne, Donn Pjongluck, Dr Amit Nagpal, Emery Kaze, Hank Chin, Malak Oussidhoum. Damien Colmant, Marcela Reyes, Marina Vogopoulou, Megan Fitzgerald, Nelson Emilio, Paolo Feroleto, Paul Copcutt, Petek Kabakci, Richard Anderson, Runa Magnusdottir, Sital Ruparelia

Vlogathon Day 14: What is Your Personal Brand’s Trigger?

September 14, 2012 By Paul Copcutt 5 Comments

Vlogathon Day 14: September 14th – Paul Copcutt

Paul Copcutt brings us into the 14th Day of the 30-day Personal Branding Vlogathon with a really interesting video about how to be more creative with your business cards to spark interest in your brand. Paul offers a handful of great examples he feels represent cool ways to take the dull business card and turn it into a trigger for your personal brand. I personally agree with what Paul shares as my own business card has a color photo of me on my bicycle with my slogan, “Personal Branding with a Spin”. It immediately grabs people attention and ignites interest in what I do. Drop by Paul’s blog, Just My Toonies Worth to get 30 seconds or less of personal branding tips, resources, and ideas.

Enjoy Paul’s video and let us know what you think by commenting below. [Read more...]

Filed Under: Brand colors, Brand Identity, logo, Personal Branding, Personal branding tips, Visual Branding, Vlogathon Tagged With: brand colors, business cards, Paul Copcutt, personal branding, Vlogathon

Personal Branding Vlogathon – Week #2 Preview

August 23, 2012 By Peter Sterlacci 2 Comments

Week 2 of the 30-day Personal Branding Vlogathon starting 9/8 will be AWESOME!! Make sure to mark your calendars and come back for 8 videos from some damn amazing people. Also, make sure to check out the video preview of week 1 here.

Enjoy my video preview of week 2 and check out all 8 vloggers below to learn more about them.

30x30x30 Personal Branding Blogathon: Week 3 Recap

June 22, 2012 By Peter Sterlacci 1 Comment

Week 3 ROCKED! Give me Five!

Hard to believe, but we just wrapped up the third week of the Personal Branding Blogathon. Each week has been amazing and the reaction over the past 22 days has been nothing short of phenomenal.

Here’s a recap of week 3 with the ‘tweetables’ from our thought leaders.

Tweet away and come back tomorrow for the start of the final week! [Read more...]

Filed Under: Blogathon, Blogging, Personal Branding Tagged With: 30x30x30 blogathon, Heather Poduska, Jorgen Sundberg, Maria Elena Duron, Mitchell Levy, Paul Copcutt, Richard Knobbs, Runa Magnusdottir, Sharon Gilmour-Glover

Oh the Places Your Personal Brand Will Go

June 21, 2012 By Paul Copcutt 10 Comments

30x30x30 Blogathon Post #21: June 21st – Paul Copcutt

On Day 21 of the Blogathon I am pleased to have Paul Copcutt as our guest. Paul is one of the early pioneers of personal branding and a true leader in the field. I am honored to be affiliated with Paul as a fellow Reach Certified Personal Branding Strategist. Paul calls himself a ‘personal branding architect‘ and is dedicated to helping entrepreneurially-minded people design the blueprints for YOU Inc.

But perhaps one of favorite associations with Paul is his infamous tagline and title of his blog, “Just my toonies worth”, where he offers 30 seconds or less of personal branding tips, resources, and ideas. Today’s post is a bit of a departure from the first 20 days but should become one of the most memorable.

Enjoy Paul’s post and his toonies worth! [Read more...]

Filed Under: Authenticity, Be your Brand, Blogathon, Brand attributes, Personal Branding Tagged With: 30x30x30 blogathon, Dr. Seuss, just my toonies worth, Oh the places you'll go, Paul Copcutt, Theodore Geisel

The 30x30x30 Personal Branding Blogathon – Week #3 Preview

May 21, 2012 By Peter Sterlacci 2 Comments

Look Who We Have for Week 3: June 15 – June 22

Week 3 of the 30x30x30 Personal Branding Blogathon will definitely not disappoint! I have lined up 8 incredible thought leaders who will dazzle you with their insights. Visit their sites in advance to learn more about them.

Make sure to see the previews for the contributors in week 1 and week 2 of this amazing blogathon. I can’t wait to kick this off on June 1 so make sure to mark your calendar!

Click here to add this blog to your feed, and you won’t miss a day of the 30x30x30 Blogathon!

Mitchell Levy - June 15	Author of a fifteen business books and CEO of the successful independent publishing house, Happy About, Mitchell Levy is also partner of the physical networking firm, CXOnetworking, and sits on the board of directors of Rainmaker Systems (NASDAQ: RMKR). He is routinely called upon for his strategic expertise and big picture thinking as well as his extensive business network, particularly in Silicon Valley. Learn more about Mitchell here.
Sharon Gilmour Glover - June 16	Sharon Gilmour-Glover seems to have had two distinct careers; one as an environmental educator and one as a business consultant. But there is a common thread. Both are about helping people become aware of, unlock, and express their full potential. Learn more about Sharon here.
Jorgen Sundberg - June 17	Jorgen Sundberg is a social media consultant specialised in LinkedIn, online branding and recruitment. He runs Link Humans, a social media training and consulting business in London. A regular conference and business school speaker, Jorgen has been interviewed and quoted in The Times, The Guardian, The Australian and BBC Radio 4, dubbed a 'social networking guru' by the Mail on Sunday. Jorgen is a prolific blogger, he started The Undercover Recruiter blog in 2009 and it's now the most popular career and recruitment blog in the UK with 75,000 readers per month.Learn more about Jorgen here.
Heather Poduska - June 18	Heather Poduska is a Reach certified personal brand strategist and business coach who helps women entrepreneurs who are struggling to grow their businesses by showing them how to create powerful and authentic personal brands to attract more of their ideal clients. Heather is also a classically trained soprano and she uses much of her experience as a singer and a performer to help other women find and project their own unique voice out into the marketplace. Learn more about Heather here.
Maria Elena Duron - June 19	Maria Elena Duron is CEO (chief engagement officer) of buzz2bucks -a word of mouth firm – Creating Conversation, Community, Connection and Commerce Around Your Brand. She is author of the book, Mouth-to-Mouth Marketing and a columnist for several print and online publications plus is Editor-in-Chief of the Personal Branding Blog. Maria Duron is a published expert on branding and marketing in Entrepreneur Magazine. She is featured weekly as the marketing coach on CBS television. Duron founded and moderates #brandchat recognized by Mashable as one of the 15 Essential Twitter Chats for social media marketers and is also recognized as on the top 25 Brand Experts to follow on Twitter. Learn more about Maria here.
Richard Knobbs - June 20	Richard is a creative strategist, writer and educator based in Tokyo. He helps a global client base make ideas happen through K Creative, and produces handmade goods based on Japanese culture and nature through 'storm from the east.' Learn more about Richard here.
Paul Copcutt - June 21	Paul Copcutt first aligned with personal branding after reading Tom Peters ‘Brand You 50’ in 1997. He is the founder of Square Peg Solution, one of the first personal branding companies globally. Now a sought after speaker and media resource he has been featured by Forbes, Reuters, the Wall Street Journal and Elle. His works with entrepreneurially minded people to help them design YOU Inc. Learn more about Paul here.
Runa Magnusdottir - June 22	Runa Magnusdottir is a lifetime entrepreneur, an international speaker & trainer, founder & CEO of Connected-Women.com, a global community site for women entrepreneurs to promote their brands, co-founder of the EUWIIN European Union Innovators & Inventors 2011 Award for Personal Training program called BRANDit, and a passionate gender equality spokesperson. Runa uses her life time experience as a woman business owner, her “shaken but not stirred” sense of humor with a good dash of passion, to speak, inspire and coach entrepreneurs to get focus and achieve their own mission and visions. Learn more about Runa here.