Personal Branding Across Cultures Blogathon – Day 6 / Dr. Amit Nagpal
In spite of the increasing westernization, Indians are clinging to their cultural roots and community centric attitudes. The joke doing the rounds is that, “Indians don’t talk about sex, now they are opening up to talking lovemaking. Indians don’t talk about personal branding, now they are opening up to storytelling (for inspiring others & branding as a byproduct). Passionate knowledgepreneurs & early adopters are taking the lead and demonstrating to the fellow countrymen, the power of personal branding through social media.
In fact, personal branding via mass media and books has existed in the country since decades and is restricted to celebrity management, rather than celebrity creation. Now only the celebrity creation through social media game has begun. [Read more...]