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New eBook Preview: Personal Branding in India and Japan

November 29, 2012 By Peter Sterlacci 2 Comments

DESHAKALYAN CHOWDHURY/AFP/Getty Images

I am really excited to share a preview of my new eBook coming out in early 2013 coauthored with Dr. Amit Nagpal – Personal Branding Views from India and Japan.

My partnership with Amit started back in June 2011 when he interviewed me for his blog and dubbed me ‘the pioneer of personal branding in Japan’. We both truly are pioneers in our respective cultures and this eBook captures how personal branding is taking root in two cultures typically not known for standing out.

Blogging Cultures in Japan and India

May 11, 2012 By Peter Sterlacci 1 Comment

For our May joint-post Dr. Amit and I chose to discuss the blogging culture in India and Japan and how blogging plays a role in personal branding.

Blogging Japanese Style

While the Japanese may have been slower at embracing social media platforms such as Facebook and LinkedIn, they quickly jumped on board to blogging when it became popular in the country from 2002. Since then, Japanese have slightly edged out English in becoming the dominant language of the blogosphere. Pretty amazing considering that English speakers worldwide outnumber Japanese speakers by over 5 to 1. Here are some interesting factoids about blogging in the Land of the Rising Sun.

While 40% of English-language bloggers blog to raise their visibility as thought-leaders, only 5% of Japanese bloggers are motivated by the same reason.
Americans blog to stand out, make a point, or complain. Japanese blog to fit in and keep a record of their thoughts.
Compared with Americans, Japanese write at less length but write much more often.
Japanese are 5 times as likely as Americans, the British or French to read a blog every week, but less likely to actually act on what they read.
Japan is the largest and most active blogging culture in their world with 37% of the world’s blog posts being in Japanese.

These facts are interesting for sure, but another cultural behavior ingrained in Japanese from a young age has had a more direct impact on their blogging culture. [Read more...]

Filed Under: Blogging, India, Indian Culture, Japan, Japanese Culture, Personal Branding Tagged With: Dr Amit Nagpal, Personal branding in Japan, personal branding India, Peter Sterlacci

Personal Branding Role Models Across Cultures

April 7, 2012 By Peter Sterlacci Leave a Comment

For our April post Dr. Amit and I chose to discuss personal branding role models in India and Japan and how these role models, or lack of them, are influencing the personal branding movement in both countries.

View from Japan: How Earthquakes are Influencing Personal Branding in Japan

In past decades young Japanese have focused their career efforts on a ‘job for life’ at a big company. After all, life-time employment has been a virtual mainstay in Japanese business culture for years. However, given the current economic factors in Japan recent university graduates have had to change their mind-set to realize that jobs with the traditional lifetime employment “guarantee” are disappearing. Interestingly though, something beyond this economic reality is having an even more profound impact on this mind-set change — specifically the earthquake, tsunami, and nuclear disaster in March of 2011. [Read more...]