Repairing Your Personal Brand – Tool #1

 

In the world of cycling, when your chain is derailed your bicycle will not move forward – you cannot pedal, you cannot shift, and you run the risk of crashing. When this happens, you need to pull over, assess the damage, take out your tool kit, and make the necessary repairs before you try to pedal on.

It is almost inevitable that you will go off-brand, but if you have the proper tools and the right training you can repair your brand.

 

In this video series I will highlight tools that you need to have in your own Personal Branding ToolKit so that you fix your brand and continue to ride. [Read more...]


Video: Personal Branding Myths in Japan – Part 2

This video is the second in a 4-part series covering personal branding myths I have encountered in Japan and how I work with my Japanese clients to ‘bust’ these myths to embrace the power of their personal brands!

Myth #2:  Only top executives and managers have (or need) a personal brand 

 

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Presentation: The Power of Personal Branding

On January 13 I had the pleasure of speaking to a group of 40 or so business management majors at Konan University Hirao School of Management in Japan about the power of personal branding.

We started the presentation with small groups coming up with an answer to the question “What is a brand?”  This was followed with each group discussing their favorite brands by sharing up to 3 words or phrases to describe why they like that brand.  From here we jumped into what is personal branding, why is it important in today’s economy in Japan, and how to differentiate yourself in a culture where “fitting-in” is the norm.  I closed with 7 practical action items they could use to immediately to start building their personal brands.about the Power of Personal Branding.

Here are the slides I used in the talk.  Enjoy!

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5 Tools to Repair a ‘Derailed’ Personal Brand

Imagine you have worked hard to build “brand you”.

  • You have established a firm belief in your brand by uncovering your brand attributes, strengths, and unique promise of value.
  • You have developed the tools you need to become your brand including a personal brand statement, a branded bio, and both an online and offline brand communication plan.
  • And you are clearly, consistently and constantly managing your brand environment and brand identity to be your brand every day.

One day a “Google alert” pops into your email inbox.  You are eager see if your brand visibility and credibility is growing.  To your surprise you see something about you that is off-brand. People in your brand community begin to comment on this, tweet about it, and share it.  Before you know it your brand is in question. You might consider just blowing this off hoping it will disappear in cyberspace.  However, by not taking action your brand is derailed.

A ‘Derailed’ brand

In the world of cycling, when your chain is derailed your bicycle will not move forward – you cannot pedal, you cannot shift, and you run the risk of crashing. When this happens, you need to pull over, assess the damage, take out your tool kit, and make the necessary repairs before you try to pedal on.

It is almost inevitable that you will go off-brand, but if you have the proper tools and the right training you can repair your brand.  This reminds me of a Lance Armstrong commercial called “What am I on?”  Lance’s brand credibility was being questioned in the face of doping allegations in 2001. In response to the critics trying to derail his brand, Lance and Nike released this powerful commercial.

[Read more...]


Personal Branding with a Spin Videos – Become Your Brand: Gears 7 to 10

I am happy to share two new Personal Branding with a Spin video tips in my 5-part series discussing Stage 2 of the BeYB personal branding process – Become Your Brand.

To become your brand you need to shift through 10 gears.  These 10 gears will enable you to develop the communication tools you will need to express your personal brand. All 10 gears are listed on my Stage 2 checklist so make sure to subscribe to my newsletter on the right to receive a FREE download of all three checklists to believe, become, and be your brand.

Gear 7: Brand Story and Gear 8: Branded Resume / Cover Letter 

Gear 9: Brand Communication Plan and Gear 10: Online Brand Identity 

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Personal Branding with a Spin Videos – Become Your Brand: Gears 3 to 6

I am happy to share two new Personal Branding with a Spin video tips in my 5-part series discussing Stage 2 of the BeYB personal branding process – Become Your Brand.

To become your brand you need to shift through 10 gears.  These 10 gears will enable you to develop the communication tools you will need to express your personal brand. All 10 gears are listed on my Stage 2 checklist so make sure to subscribe to my newsletter on the right to receive a FREE download of all three checklists to believe, become, and be your brand.

Gear 3: Values and Passions and Gear 4: Target Audience 

Gear 5: Competition / Peers and Gear 6: Personal Brand Statement 

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Personal Branding with a Spin Video Tip #1 – Believe Your Brand

I am pleased to launch my new ‘Personal Branding with a Spin” video tips. While I am out for a bicycle ride I will stop for a break to re-energize and share a quick tip on personal branding.

For my first tip I stopped on a cycling/walking bridge across a reservoir near my hometown in Westchester County, New York.  Enjoy the video to learn about the first step in personal branding – believing in your brand.

Contact me for more information about doing your own 360Reach Personal Brand Assessment!  Subscribe to my newsletter to the right and get an immediate FREE download of my eBook.

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10 “Personal Branding with a Spin” Quotes

Here are 10 quotes from the world of cycling that have a “spin” towards personal branding. As an avid cyclist, these quotes have given me inspiration in my training, racing, and riding. I have also found them to be quite inspirational for personal branding as well.

1. “Life is like riding a bike. To keep your balance, you must keep moving.” – Albert Einstein

Once you have uncovered and communicated your personal brand, it is critical to always be managing your brand in everything you say and do. Clearly, consistently, and constantly stay “on-brand” and if you get “off-brand”, make sure to have the communication tools in place in maintain your balance and pedal forward.

2. “If you are worried about falling off the bike, you’ll never get on.” – Lance Armstrong

Personal branding must start with the belief that you have something authentic and unique to offer – something that differentiates you from others. By using the 360Reach Personal Brand Assessment you will discover your brand attributes, skills, strengths, and competences. Teaming up with a certified personal branding strategist you will analyze your assessment results and establish the firm belief you will need to empower you to get on the bike and become your brand!  [Read more...]


The 3 C’s of Personal Branding: Clear, Consistent & Constant

What do Lance Armstrong, IKEA, and Mercedes-Benz have in common? They are all strong brands that boast three essential qualities: clarity, consistency and constancy. Personal branding guru William Arruda says that you cannot spell ‘brand’ without the letter C – three C’s to be exact. Strong brands are clear about their unique promise of value. They consistently express the same ‘on-brand’ message in every communication tool and method they use. Last, their brand is visible and in constant view to their target audience.

What if Lance Armstrong actually did use performance enhancement drugs? What if IKEA stopped their “flat pack” concept? How about if Mercedes-Benz replaced luxury with cheap chic? In all three cases they would not be true to their brand and the loyalty of their target audience would diminish. [Read more...]


Personal Branding with a Spin

It’s Just Like Riding a Bike

“Don’t worry, it’s just like riding a bike.” How often have you heard this cliché? Chances are that around the age of 5, you learned how to ride a bike. After numerous times of falling over, banging your shins against the pedals, and losing control, something magical happens. You are riding! The feeling is euphoric and indescribable. In some way, you manage to combine a series of complicated skills—balancing, pedaling, steering, shifting, braking—in an uncomplicated way. You do not fall over, your shins are free of bruises, and you maintain control. From that point onward, riding a bike became second nature. You no longer need to think about it. It just happens.

In fact, riding a bike is so commonplace that we use the cliché above for learning and retaining new skills. For example, even though you are a successful presenter, your presentation tomorrow to your senior management team is keeping you awake. You are worried you will forget something, but “it’s just like riding a bike,” we say, “you never forget.” The next day your presentation is a huge success. You feel great. People comment that you are a natural presenter and want to know how you do it. You cannot describe how, like riding a bike, it just comes naturally. [Read more...]