When competing for a job with other people possessing the same educational background, perhaps even similar work experience and comparable skills; when promoting your own business among many other entrepreneurs; and when showcasing your expertise among other freelancers, ‘personal branding’ becomes the key to uniqueness, reputation and success.
In short, the essential feature of personal branding is to stand out from the crowd by showing off your personal unique selling point. In order to create and maintain your personal brand successfully, you have to ensure that you are presenting and communicating a consistent and credible image of your expertise, skills or passion. In this way, you have the chance to be recognised as a trustworthy and authentic expert, to advance or change your career and gain new contacts and fans of your work. [Read more...]
My latest ‘mechanic’ of personal branding, Karen Kang, uses a metaphor of cake and icing when helping her clients define their personal brands. I simply love this image and it is a perfect ‘tool’ for any of us to use in the personal branding process. (You will have to watch Karen’s interview below to learn more about it!). 
So how many of you have started thinking about your New Year’s Resolutions for 2013? Isn’t it about time you got a move on this? Aren’t you ready to proudly broadcast to your family and friends that you are gong to lose weight, work out more, read more, or just be a “better” person? But let me ask you the all important question:
Two recent events have forced me to explore 
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Peter Sterlacci
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