Richard Knobbs | Peter Sterlacci | Believe. Become. Be Your Brand

5 Press Release Mistakes Fatal to Your Personal Brand

BeYB welcomes another awesome guest post from Richard Knobbs!

Richard Knobb’s previous guest post on 5 ways a press release can boost your personal brand was a hit. So, I have asked him to share his insight on common mistakes he has found in press releases that are FATAL to your personal brand. Take note of these and do your best to avoid them like the plague! If these two guest posts on press releases have been helpful, I recommend picking up Richard’s eBook Attention! The art of creating attention-grabbing press releases available on Amazon. Click here to get your copy. [Read more...]

5 Ways a Press Release Can Boost Your Personal Brand

BeYB welcomes a guest post from Richard Knobbs!

I first featured Richard Knobbs on my site in my 30x30x30 Personal Branding Blogathon in June 2012. His post, A Minimalist Approach to Personal Branding, was a hit and I encourage you to give it a read. I am pleased to have Richard as a guest once again. Richard is a writer, brand consultant, and designer. I love what he says on his about page: “I’m obsessed with details, love bikes, writes compulsively, drink tea, ride skateboard and surfboards very badly, read insatiably, and cooks pretty well.” AWESOME personal branding! Richard also knows a lot about writing damn good press releases. So, I will feature two guest posts on the power of press releases for personal branding.

[Read more...]

Week 3 ROCKED! Give me Five!

Hard to believe, but we just wrapped up the third week of the Personal Branding Blogathon. Each week has been amazing and the reaction over the past 22 days has been nothing short of phenomenal.

Here’s a recap of week 3 with the ‘tweetables’ from our thought leaders.

A Minimalist Approach to Personal Branding

30x30x30 Blogathon Post #20: June 20th – Richard Knobbs

For Day 2o of the Personal Branding Blogathon fellow Japan resident Richard Knobbs brings personal branding down to a minimalist level. Richard is a creative strategist and his tagline is “Don’t just attract attention, seduce it!” In today’s post, Richard shares a quick 3-step process to identify the ONE WORD that will attract (and seduce) others to your brand.

Enjoy Richard’s post and share your ‘one word’ below! [Read more...]

The 30x30x30 Personal Branding Blogathon – Week #3 Preview

Look Who We Have for Week 3: June 15 – June 22

Week 3 of the 30x30x30 Personal Branding Blogathon will definitely not disappoint! I have lined up 8 incredible thought leaders who will dazzle you with their insights. Visit their sites in advance to learn more about them.

Make sure to see the previews for the contributors in week 1 and week 2 of this amazing blogathon. I can’t wait to kick this off on June 1 so make sure to mark your calendar!

Click here to add this blog to your feed, and you won’t miss a day of the 30x30x30 Blogathon!

Mitchell Levy - June 15	Author of a fifteen business books and CEO of the successful independent publishing house, Happy About, Mitchell Levy is also partner of the physical networking firm, CXOnetworking, and sits on the board of directors of Rainmaker Systems (NASDAQ: RMKR). He is routinely called upon for his strategic expertise and big picture thinking as well as his extensive business network, particularly in Silicon Valley. Learn more about Mitchell here.
Sharon Gilmour Glover - June 16	Sharon Gilmour-Glover seems to have had two distinct careers; one as an environmental educator and one as a business consultant. But there is a common thread. Both are about helping people become aware of, unlock, and express their full potential. Learn more about Sharon here.
Jorgen Sundberg - June 17	Jorgen Sundberg is a social media consultant specialised in LinkedIn, online branding and recruitment. He runs Link Humans, a social media training and consulting business in London. A regular conference and business school speaker, Jorgen has been interviewed and quoted in The Times, The Guardian, The Australian and BBC Radio 4, dubbed a 'social networking guru' by the Mail on Sunday. Jorgen is a prolific blogger, he started The Undercover Recruiter blog in 2009 and it's now the most popular career and recruitment blog in the UK with 75,000 readers per month.Learn more about Jorgen here.
Heather Poduska - June 18	Heather Poduska is a Reach certified personal brand strategist and business coach who helps women entrepreneurs who are struggling to grow their businesses by showing them how to create powerful and authentic personal brands to attract more of their ideal clients. Heather is also a classically trained soprano and she uses much of her experience as a singer and a performer to help other women find and project their own unique voice out into the marketplace. Learn more about Heather here.
Maria Elena Duron - June 19	Maria Elena Duron is CEO (chief engagement officer) of buzz2bucks -a word of mouth firm – Creating Conversation, Community, Connection and Commerce Around Your Brand. She is author of the book, Mouth-to-Mouth Marketing and a columnist for several print and online publications plus is Editor-in-Chief of the Personal Branding Blog. Maria Duron is a published expert on branding and marketing in Entrepreneur Magazine. She is featured weekly as the marketing coach on CBS television. Duron founded and moderates #brandchat recognized by Mashable as one of the 15 Essential Twitter Chats for social media marketers and is also recognized as on the top 25 Brand Experts to follow on Twitter. Learn more about Maria here.
Richard Knobbs - June 20	Richard is a creative strategist, writer and educator based in Tokyo. He helps a global client base make ideas happen through K Creative, and produces handmade goods based on Japanese culture and nature through 'storm from the east.' Learn more about Richard here.
Paul Copcutt - June 21	Paul Copcutt first aligned with personal branding after reading Tom Peters ‘Brand You 50’ in 1997. He is the founder of Square Peg Solution, one of the first personal branding companies globally. Now a sought after speaker and media resource he has been featured by Forbes, Reuters, the Wall Street Journal and Elle. His works with entrepreneurially minded people to help them design YOU Inc. Learn more about Paul here.
Runa Magnusdottir - June 22	Runa Magnusdottir is a lifetime entrepreneur, an international speaker & trainer, founder & CEO of Connected-Women.com, a global community site for women entrepreneurs to promote their brands, co-founder of the EUWIIN European Union Innovators & Inventors 2011 Award for Personal Training program called BRANDit, and a passionate gender equality spokesperson. Runa uses her life time experience as a woman business owner, her “shaken but not stirred” sense of humor with a good dash of passion, to speak, inspire and coach entrepreneurs to get focus and achieve their own mission and visions. Learn more about Runa here.