Why do we invest time, money, and effort trying to be better at something that we may never get better at doing? Unless your weakness gets in the way of your strengths, forget about it!
Personal branding is all about leveraging your strengths to stand out and differentiate yourself. Our strengths are what makes us unique, authentic, and real. Yet we tend to easily fall into the trap of fixing our weaknesses. This really comes as no surprise as the focus on weakness in society is hard to ignore. Almost every job interview asks about our weaknesses in light of our strengths! Basically we are becoming experts at defining how bad we ‘suck’ at something. [Read more...]