Interaction with customers has always been an important factor in success and changes in technology has allowed businesses and individuals to improve and explore news way of customer engagement. Customer engagement drives higher loyalty and customer loyalty increases sales.
Back when technology had not impacted the business world, the people in charge had full control in the way they engaged with customers. It would happen in a structured and defined way; a newsletter would be sent out to inform customers of updates.
However, today’s technology allows engagement on different platforms which makes interaction with customers more interesting and effective.
When you are promoting your personal brand, being ‘personal’ with your target audience is very important therefore taking use of these technological changes will ensure your communication efficient and impactful. Here are some suggestions: [Read more...]