Steve Wainwright | Peter Sterlacci | Believe. Become. Be Your Brand

13 ‘Mechanics’ of Personal Branding in 2012

December 26, 2012 By Peter Sterlacci 7 Comments

In my very first blog post this year I shared how to ‘tune-up’ your personal brand for 2012 by following the examples of three people I dubbed “mechanics” of personal branding: John Falchetto, Jonathan Fields, and Kimberly Bordonaro. In all three cases these folks did not have a broken brand, they simply used tools and techniques to tune-up their brands for the New Year.

This is when I had my ‘epiphany’ for a video interview series called Personal Brand Mechanics. I wanted to share with the world individuals who I felt had a tool box of ideas to help any one of us to build, maintain, and even repair our personal brands. And so the interview series was born.

This past year I had the pleasure of interviewing 13 Personal Brand Mechanics. Each person shared amazing insight and practical advice. Although my questions were different for each ‘mechanic’, I did ask this one question to everyone:

“Imagine someone’s brand has a flat tire. What advice would you offer this person to pump up their tire so that their brand is ready to ride again?”

Find out how my mechanics answered this question and others by enjoying all 13 interviews below. Each one is about 15 minutes long and filled with just amazing tools and tips to tune-up your personal brand. Stay tuned for a new group of ‘mechanics’ in 2013!

Personal Brand ‘Mechanic’ Interview: Steve Wainwright

August 15, 2012 By Peter Sterlacci 2 Comments

“What will you see if you ‘Google‘ yourself?” asks Steve Wainwright

I am really excited to share with you my new ‘Mechanic’ of Personal Branding, Steve Wainwright. Profiled.com is becoming the ‘go to’ source for creating a world-class professional profile and bringing together all the information your business contacts need into one accessible portal. Unlike other personal portals, Profiled.com is THE tool to use to manage your professional online presence. I personally set up my profile on profiled.com some time ago. As Steve mentions in his interview, their ‘online wizards’ really help to guide you in putting your profile together. It is very easy and your are ready to go in no time.

In this interview, Steve shares what motivated him to start Profiled.com, how it is different from other online reputation management platforms, and two really cool success stories of Profiled.com users. He also does a great job at answering my ‘personal brand flat tire’ question with a 3-step process to repair your brand’s flat tire to ensure it is ready to ride again! Clearly he is a ‘mechanic’!

Enjoy Steve’s interview and sign up for your own FREE professional profile on Profiled.com. Also check out Steve’s post in my 30-day Blogathon back in June. [Read more...]

Filed Under: Brand Identity, Online Identity, Online reputation management, Personal Brand Mechanics, Personal Branding Tagged With: brand story, online personal branding, personal branding, reputation management, Steve Wainwright

30x30x30 Personal Branding Blogathon: Week #1 Recap

June 7, 2012 By Peter Sterlacci 1 Comment

WE DID IT! The first week of the 30x30x30 Personal Branding Blogathon is in the can and we SURVIVED!

What an awesome first week with incredible posts from our first seven thought leaders. I am so grateful for how successful the past 7 days have been. The comments from readers and the massive sharing throughout social media proved to me that doing this Blogathon was the right thing. THANK YOU! THANK YOU!

Here’s a recap of past week with the ‘tweetables‘ from our authors. Tweet away and come back tomorrow for the start of week 2! [Read more...]

Filed Under: Blogathon, Blogging, Personal Branding Tagged With: 30x30x30 blogathon, Dr Amit Nagpal, Kimberly Bordonaro, Saul Fleischman, Srinivas Rao, Steve Wainwright, Tea Silvestre, Todd Nielsen

How Does Your Personal Brand Translate Online?

June 6, 2012 By Steve Wainwright 8 Comments

30x30x30 Blogathon Post #6: June 6th – Steve Wainwright

Steve Wainwright is our contributor for the 6th day of the Blogathon. Steve founded Profiled.com, the only professional profile tool that provides one single place for business contacts to get a complete picture of your professional presence online. Best of all, this tool is FREE. Here is my very own profiled.com profile, so make sure to get yours too! In today’s post, Steve gives us 5 steps to kick-start our personal brands online.

Get ready to brand your ‘Google CV’ and enjoy Steve’s post! [Read more...]

Filed Under: Blogathon, Brand Identity, Online Identity, Online reputation management, Personal Branding, Personal branding tips Tagged With: 30x30x30 blogathon, brand story, Google alerts, online personal branding, Profiled.com, reputation management, Steve Wainwright

Week #1 ‘Teaser’ of the 30x30x30 Personal Branding Blogathon

May 28, 2012 By Peter Sterlacci Leave a Comment

The 30x30x30 Personal Branding Blogathon officially kicks off in just a few days! I already introduced you to the 30 incredible people contributing their thought leadership.

So to wet your appetite and encourage you to come back every day, here is a teaser of the actual content being published in Week 1. As you can see, there is AMAZING stuff here so mark your calendars, add my blog to your RSS feed, and enjoy a solid month of inspiring thought leadership. If this is week 1 imagine what’s in store for the rest of the month! Enjoy! [Read more...]

Filed Under: Blogathon, Blogging, Personal Branding Tagged With: 30x30x30 blogathon, Dr Amit Nagpal, Kimberly Bordonaro, personal branding, Saul Fleischman, Steve Wainwright, Tea Silvestre, Todd Nielsen

The 30x30x30 Personal Branding Blogathon!

May 9, 2012 By Peter Sterlacci 7 Comments

I am excited to launch my 30x30x30 Personal Branding Blogathon in June – 30 days x 30 thought leaders x 30 amazing posts! Over the next couple weeks I will introduce you to these 30 amazing people. Visit their sites before the blogathon and then make sure to come back every day in June.

Click here to add this blog to your feed, and you won’t miss a day of the 30x30x30 Blogathon!

Why a Blogathon?

Last August I launched my own blog and have enjoyed posting my own thoughts, insights, and ideas about personal branding. I have even branched out into video posts with my Personal Branding with a Spin series and my recent Personal Branding ‘Mechanic’ Interview series.

I have also connected with and learned from so many thought-leaders in personal branding, marketing, social media, leadership, blogging, coaching, you name it. After seeing Todd Nielsen launch a blogathon earlier this year on his own blog A Slice of Leadership, I decided to do one myself and share with you a small handful of thought leaders who have inspired me (including Todd!) Thanks Todd for the inspiration!

Week 1 Preview: June 1 – June 7

Here is a sneak peek at who to expect in week 1 of the 30x30x30 Personal Branding Blogathon! Visit their sites, learn, connect and mark your calendars. Let’s get this party started!

Todd Nielsen - June 1	Todd Nielsen has served as Chief Executive Officer, Chief Operations Officer, President, and Vice President of various companies. He is a strong leader and business advisor, who is highly respected for his leadership insights and experience. His blog “A Slice of Leadership” is rated as one of the top leadership blogs on the Internet. Learn more about Todd here.
Tea Silvestre - June 2	Tea Silvestre is not really a chef. She is a small business marketing consultant and recovering English major who really loves to cook. Her mission is to help the solopreneurs, freelancers and micro business folks figure out their marketing, by helping them figure out how to communicate WHO they are and WHO they serve (aka their “Secret Sauce”). Learn more about Tea here.
Srinivas Rao - June 3	Srinivas Rao of The Skool of Life is a blogger who writes about personal development and the things you should have learned in school but never did. He is also an avid surfer. Learn more about Srinivas here.
Kimberly Bordonaro - June 4	Kimberly Bordonaro is a personal branding consultant who teaches Brandspiration to creative entrepreneurs on how to define their brand and rock their success. She regularly blogs about branding with a lyrical twist. Learn more about Kimberly here.
Dr. Amit Nagpal - June 5	Dr. Amit Nagpal is a trainer, author, speaker, coach and 'human being.' His personal philosophy is helping You- ENLARGE as a Human Being, EXCEL as a Social Media Being, and EVOLVE as a Personal Brand(ed) Being. In less than 6 months his blog was listed on Alltop.com Learn more about Dr. Amit here.
Steve Wainwright - June 6	Steve Wainwright is founder and chief executive of Profiled.com - the world's first Professional Portal site which brings together your professional internet presence into one place for business contacts to access in just one click. Learn more about Profiled.com here.
Saul Fleischman - June 7	Saul Fleischman, founder of OsakaBentures, is an overseas marketing man, a business developer with creativity and twenty years of greatly varied experience in company/brand image development. His role tends to be functionality ideation, user experience, and also, marketing communications and community development. Learn more about Saul here.