Peter Sterlacci | Believe. Become. Be Your Brand
Personal branding for on-the-move professionals in global companies in Japan
Picture this. You are at a networking event. Business cards in hand. Ready to make new contacts. How do you introduce yourself? What is your conversation starter?
Like most people it’s probably this: “My name is… I’m a… (fill in the blank with your job title!) [Read more...]
Tomorrow is the launch of what is bound to be an amazing 31 days of incredible oozing content on the topic of leadership. Leadership expert and all around cool guy Todd Nielsen is kicking off his 2nd Annual International Leadership Blogathon. As Todd says,
“For 31 days we will read amazing stories, unparalleled experiences, and leadership wisdom oozing from every crevice of the Internet.”
Todd has managed to secure a total of 41 writers for the blogathon and each day a new writer will be featured. But Todd decided to kick it up a notch and feature 4 writers each weekend. (Hence 41 even though there are 31 days in the month! And by the way there are 5 weekends in March!) Bookmark Todd’s site and be prepared for some incredible ooze! [Read more...]
Did you know that the Wall Street Journal recently cited Personal Branding as a “must have” job skill for 2013?
Personal branding is a revolution in the way you manage your career or business. Your personal brand is what is authentic to you - differentiating you from your peers and compelling to those who are making decisions about you. In a phrase, it’s your unique promise of value.
How can you get started on managing your personal brand for the New Year? Here is my ’1-2-3 Punch’ for a killer brand in 2013. [Read more...]
In my very first blog post this year I shared how to ‘tune-up’ your personal brand for 2012 by following the examples of three people I dubbed “mechanics” of personal branding: John Falchetto, Jonathan Fields, and Kimberly Bordonaro. In all three cases these folks did not have a broken brand, they simply used tools and techniques to tune-up their brands for the New Year.
This is when I had my ‘epiphany’ for a video interview series called Personal Brand Mechanics. I wanted to share with the world individuals who I felt had a tool box of ideas to help any one of us to build, maintain, and even repair our personal brands. And so the interview series was born.
This past year I had the pleasure of interviewing 13 Personal Brand Mechanics. Each person shared amazing insight and practical advice. Although my questions were different for each ‘mechanic’, I did ask this one question to everyone:
“Imagine someone’s brand has a flat tire. What advice would you offer this person to pump up their tire so that their brand is ready to ride again?”
Find out how my mechanics answered this question and others by enjoying all 13 interviews below. Each one is about 15 minutes long and filled with just amazing tools and tips to tune-up your personal brand. Stay tuned for a new group of ‘mechanics’ in 2013!
2102 was a great year of blogging with 134 posts on my blog. I wish I could say I wrote all of these, but 62 were blogs or vlogs from guest contributors. The best part was seeing the traffic and social shares generated from many of these posts.
So, according to my Google Analytics (and some other top-secret social sharing formula), here are the top 10 blog posts of 2012. Enjoy, share, and of course let me know what you think. [Read more...]
My latest Personal Brand Mechanic is leadership and execution expert Todd Nielsen. If you follow my blog you probably already know Todd as he has been featured in both my blogathon and vlogathon. In fact, his blogathon post, “Screw Dents…I Want to Make an Immense Gaping Hole” has been the most popular post of all time on my blog with close to 1900 tweets and 600 shares on LinkedIn! Todd’s message clearly resonates with a lot of people and in this interview he shares the motivation behind this post.
Todd is also an avid rock climber (that’s him hanging above!). You need to watch this interview just to hear his story about a rock climbing experience that has ultimately led to his new mission to help businesses and professionals who are stuck on a ledge. I love what Todd says about “returning to fundamentals” when we feel stuck as this helps to clarify who we are, what we believe in, and where we want to go.
Make sure to visit Todd’s new site to connect with him, and stay tuned for his new book “It’s All About Execution”. [Read more...]
Vlogathon Day 24: September 24th – Todd Nielsen
The final week of the 30-day Personal Branding Vlogathon is here and who better in my mind to kick it off then Todd Nielsen. You may be familiar with Todd as he was the inspiration for my 30x30x30 Personal Branding Blogathon this past June. His post on Day 1 of the Blogathon, Screw Dents I’m Aiming for an Immense Gaping Hole, has gone viral with close to 1600 tweets alone since its publication. Todd is a leadership expert with a particular focus on execution. His blog A Slice of Leadership is consistently ranked as one of the top leadership blogs in the world. His passion is to help others create miracles in their lives through the power of execution. Todd is also passionate about climbing and in his video below he shares a personal story about a climbing experience that has a significant lesson in life. Learn how he relates the concept of ‘belaying’ from the world of climbing to personal and professional performance. After all, to successfully execute your own climb to success your belay must be on!
Enjoy Todd’s video and let us know what you think by commenting below. [Read more...]
Week 2 of the 30-day Personal Branding Vlogathon starting 9/8 will be AWESOME!! Make sure to mark your calendars and come back for 8 videos from some damn amazing people. Also, make sure to check out the video preview of week 1 here.
Enjoy my video preview of week 2 and check out all 8 vloggers below to learn more about them.
What an awesome first week with incredible posts from our first seven thought leaders. I am so grateful for how successful the past 7 days have been. The comments from readers and the massive sharing throughout social media proved to me that doing this Blogathon was the right thing. THANK YOU! THANK YOU!
Here’s a recap of past week with the ‘tweetables‘ from our authors. Tweet away and come back tomorrow for the start of week 2! [Read more...]
It is finally here! The 30x30x30 Personal Branding Blogathon is LIVE!!
So, kick back and enjoy the next 30 days! Let’s get this party started!
[Read more...]
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Peter Sterlacci
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