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The Real ‘Cost’ of Social Media

November 28, 2012 By Leave a Comment

Social media is awesome for personal branding because we can brand ourselves for FREE! Think about it. Until social media came along branding was reserved only for companies with big marketing budgets or celebrities with fat wallets.

But is it really FREE? [Read more...]

Filed Under: Personal Branding, Personal branding tips, Social Media Tagged With: , , ,

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Your Branded Bio: The First Sentence

June 30, 2012 By 6 Comments

 

30x30x30 Blogathon Post #30:  June 30th – Kirsten Dixson

The final day has come and I couldn’t be more excited to have Kirsten Dixson bring the 30x30x30 Blogathon to a close. Kirsten is considered to be one of the top Personal Branding Strategists and original thought leaders in online reputation management. She has successfully helped hundreds of professionals market themselves for new careers since 1997. Her best-selling book Career Distinction: Stand Out by Building Your Brand (Wiley 2007), co-authored with William Arruda, is considered one of the leading books in personal branding.

Enjoy Kirsten’s valuable insight as the final post of the Blogathon! [Read more...]

Filed Under: Blogathon, Brand message, Branded Bio, Personal Branding, Personal branding tips Tagged With: , , , ,

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Top 10 Social Media Facts

June 23, 2012 By 3 Comments

 

30x30x30 Blogathon Post #23:  June 23rd – Adam Acar

Adam Acar kicks off the final week of the Personal Branding Blogathon with his top 10 social media facts. Adam started researching about digital marketing in 2004 and has been writing about online social networks as early as 2006, well before the current social media boom. Adam specifically focuses on emerging social media trends in Japan and his research and findings have been instrumental in my own understanding of Japanese habits and behaviors on Facebook, Twitter, YouTube, Mixi, and other social networks. Keep up to date on Adam’s research on his blog, Emerging Media Lab.

Enjoy Adam’s post! [Read more...]

Filed Under: Blogathon, Social Media, Twitter Tagged With: , , ,

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Why Twitter is the Perfect Personal Branding Tool

June 17, 2012 By 13 Comments

 

30x30x30 Blogathon Post #17:  June 17th – Jorgen Sundberg

Day 17 of the Personal Branding Blogathon brings you one my favorite ‘personal branders in exile‘ – Jorgen Sundberg – born in Sweden, imported to London! Jorgen is one of the first personal branding peeps who started following me when I began my personal branding movement in Japan last year. We both actively use Twitter as a key tool to build our online brand communities and connect with thought leaders. Jorgen is a social media guru across most platforms, but he clearly spells out why Twitter is the best tool for building our personal brands.

Enjoy Jorgen’s post and tweet about it! [Read more...]

Filed Under: Blogathon, Personal Branding, Social Media, Twitter Tagged With: , , , , ,

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Haha! Haha! Haha! Mine is Bigger Than Yours!

May 29, 2012 By 6 Comments

 

How many followers do YOU have? What is YOUR Klout score? How many people like YOUR page? Haha! Haha! Haha! MINE is bigger than yours!

 

 

Does size really matter? 

Well, for some people it does and the focus on social proof is now causing many of us to be concerned with how big we are! Social media is a powerful tool to build our personal brands. When we start out actively using the different channels available, we can fall into the trap of focusing on the numbers and not the engagement. [Read more...]

Filed Under: Online Identity, Personal Branding, Social Media, Twitter Tagged With: , , , , , , ,

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Are Japanese and Indians Effectively Using Twitter for Personal Branding?

March 5, 2012 By Leave a Comment

For our February post Dr. Amit and I chose to discuss the role of Twitter in India and Japan as well as tips on how to successfully manage your brand using Twitter.

 

View from Japan: Is Japan the Twitter Nation?  

Last year I read an article calling Japan “The Twitter Nation”. Recent data clearly supports this. The number of Japanese internet users who tweet is close to 17% surpassing Americans at about 10%. Twitter also estimates that Japanese write nearly 8 million tweets a day, which is close to 14% of the global total!  Twitter really gained credibility in the country after the massive earthquake and tsunami devastated the Tohoku region on 3/11/11.  New users flocked to the network for real-time information about the nuclear crisis, blackouts, and aftershocks.  Now with the huge number of users in Japan, workshops are cropping up helping individuals to learn the tricks of the tweet as well as companies to use the platform to reach consumers and get feedback.

Clearly the personal and corporate branding potential for Twitter is huge in Japan.  Here are 5 quick Twitter tips I share with my clients in Japan. [Read more...]

Filed Under: India, Indian Culture, Japan, Japanese Culture, Personal Branding, Twitter Tagged With: , , , ,

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3 Tips for Your Brand to Make It’s Mark!

February 10, 2012 By 3 Comments

What’s Your Brand’s First Impression?

Does your personal brand capture others at “Hello” when you enter a room? We all probably remember that infamous scene in the movie Jerry Maguire when Dorthy interrupts Jerry as he is professing his love to her and says, “Shut up. Just shut up. You had me at hello. You had me at hello.”

I often recall this scene when I remind my clients that their personal brands help to capture people’s attention and send off a powerful first impression. Whether you are interviewing for a job, meeting potential clients and partners at a networking event, or even commenting on someone’s blog, how you use your brand to say “hello” and engage others will provide the differentiation you need to stand out.  The first impression you make goes a long way towards defining how others perceive you, and remember, we don’t get a second chance to make a first impression! [Read more...]

Filed Under: Be your Brand, Networking, Personal Branding, Social Media Tagged With: , ,

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No ‘tweets.’ No ‘likes.’ No Social Contact?

November 5, 2011 By 2 Comments

 

Can you imagine going a week without access to your Facebook, Twitter, Google+, or You Tube accounts? Some of us actually make a conscious choice to take some time away from posting on a wall, tweeting, joining a new circle, or uploading a new video clip. We need the time away from our online networks to get out into the real world.

Now imagine someone blocking you from your social media networks. You innocently try to log into your account and your access is denied. Such was the case for me on a recent business trip to China. For one week I was blocked from all my accounts – no ‘tweets,’ no ‘likes’, no social contact! I literally felt cut off from the world and after a few days it almost felt like symptoms of ‘social media withdrawal’ had started to set in. Seeing the drop in my Klout just made things worse. Social media had become such a regular part of my daily life that without it I felt naked! [Read more...]

Filed Under: Online Identity, Personal Branding, Social Media Tagged With: , ,

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