Personal branding in Japan is still a very new concept. People are interested in the idea of branding themselves, but are cautious about standing out. After all, Japanese are educated that “the nail that sticks out gets hammered down.”
My personal mission is to pioneer a mindset shift in a country where fitting in is the cultural norm. In this interview with videoBIO, I answer the following questions:
- How is personal branding being adopted in Japan?
- How does Japanese culture challenge the core principles of personal branding?
- What tools are being used in Japan for personal branding?
- What is happening in the recruiting landscape in Japan as people look to take their next career step?
- What shifts in culture are you seeing that relate to personal branding?

We are almost at the close of the Vlogathon and I am totally psyched to have Catharine Fennell, videoBIO Founder and CEO, contribute her insight. When I had the idea for this Vlogathon I immediately approached Catharine to ask if videoBIO could play some role. She immediately offered to be the Vlogathon sponsor and provide FREE access to
I am thrilled to feature Sharon Gilmour-Glover on the 17th day of the Personal Branding Vlogathon. Sharon was a contributor to my 30x30x30 blogathon this past June and contributed an amazing post entitled ‘
I am so happy that videoBIO is the sponsor of my 30-day Vlogathon and thrilled that Courtney Jones, a videoBIO producer decided to join the Vlogathon team. Courtney will tell you straight-up that she is enamored by the power of video. Courtney is no stranger to video and can be found on videoBIO’s own
I am always thrilled to feature Natalie Sisson on my blog. I first interviewed Natalie as one of my ‘mechanics’ of personal branding back in June. You can
Robin Bramman was one of the first to jump on-board my 30-day Personal Branding Vlogathon when I began recruiting folks via Twitter a month ago. She told me, “Peter, this vlogathon is just the push I need to get moving on using video!” I am happy Robin decided to take the leap into video because she has awesome content to share about your visual personal brand. In this video, Robin highlights 5 tips to help you on your photo shoot. Her video is based on a cool Professional Headshot Presentation she has created.

Eight more incredible thought-leaders will share their expertise via video in week 3 of my Personal Branding Vlogathon from 9/16 – 9/23. Mark your calendars as you simply cannot miss the video posts this week! If you haven’t seen the previews for the first two weeks, then make sure to check out 
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Peter Sterlacci
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