Yasmin Anderson-Smith | Peter Sterlacci | Believe. Become. Be Your Brand

I had the pleasure and honor of being a guest on World Talk Radio, Marketing Matters, hosted by Yasmin Anderson-Smith.

Even though it was 1:00am Japan time for my interview, I was eager to be on the program and answer Yasmin’s questions about how you can strategically communicate and manage your personal brand across cultures so that you can stand out, yet still fit in.

Personal branding is about authenticity and being yourself. Yet, to maintain successful business relationships across cultures, you may need to ‘dial-up’ or ‘dial-down’ your brand depending on the cultural context.

Using my experience in Japan as a backdrop, I offered advice on how to express a personal brand that overcomes cultural barriers and builds up powerful relationships for international success.

Click here or on the image below to listen to the interview

The Ins & Outs of Branding Yourself Internationally

The Final Countdown! Week 4: June 23 – June 30

If you thought I could not top week 1, week 2, and week 3 of the 30x30x30 Personal Branding Blogathon, well, guess again! The final week will go out with a BLAST. Here is the final group of 8 thought leaders who will blow you away as the blogathon comes to a close. Visit their sites in advance to learn more about them. The kick-off of the blogathon is just around the corner, June 1, so make sure to mark your calendar!

Click here to add this blog to your feed, and you won’t miss a day of the 30x30x30 Blogathon!

Adam Acar - June 23	Adam Acar is Associate Professor of Communication at Kobe City University of Foreign Studies. He worked as a brand equity consultant for several global brands operating in Japan. He has been researching about digital marketing since 2004 and wrote about online social networks as early as 2006. Adam is also director of Marketing Competition Japan, the first social-media-focused intercollegiate competition in Japan. Learn more about Adam here.
Neal Schaffer - June 24	A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking, Neal is an international social media conference speaker who is also known for his two award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.” As a leading social media strategist, Neal has created social media strategies and coached implementation for companies ranging from a Fortune 50 software company to a Grammy award-winning musician. Learn more about Neal here.
Walter Akana - June 25	Walter Akana is a career and life strategist, who brings a unique blend of training and experience in coaching, personal branding, and online identity to guide mid-career clients who are hungry for change. Using proven discovery methods, as well as his own finely-tuned perceptions, he helps clients uncover their own “brand DNA,” and then convey who they are in a way that allows them to truly stand out. Passionate about learning, self-development, and self-direction, he brings a distinctive philosophy to running his life, and to working with clients: It’s your life, own it! Learn more about Walter here.
Ryan Mickley - June 26	Known as “The Leadership Branding Scholar” for his work in developing the brands of student leaders, Ryan holds an impressive academic career. Earning his first Bachelor of Science in Recreation, Parks & Tourism from the University of Florida, Ryan spent the first three years of his career in private hospitality. He later earned a second Bachelor of Science from Full Sail University and graduated as class Valedictorian, Advanced Achievement Award recipient, and earned the coveted Course Director Award 13 times. Ryan was the founder and president of the Full Sail Student Branding Society where he hosted webinars featuring Internet marketing experts. He is now Executive Producer of the world renowned Reach Personal Branding Interview Series. Learn more about Ryan here.
Yasmin Anderson-Smith - June 27	Yasmin Anderson-Smith, AICI CIP, CPBS is known as a global voice for the power of image, personal branding and civility through her speaking, training and community initiatives. Often misunderstood, civility is essential to building the trust and respect needed for positive relationships in business and social. Yasmin empowers business women and young professionals to stand out with distinction by helping them build confidence, credibility and civility in their appearance, communications and behavior. A former local government management professional, Yasmin successfully re-branded herself as an entrepreneur and image consultant with the launch of her consulting firm, KYMS Image International in 2006 and the Make it Happen! businesss women networking group in 2008. In September, 2011, Yasmin became the host of a weekly Internet radio talk show, Marketing Matters on VoiceAmerica’s World Talk Radio Network. Learn more about Yasmin here.
Tara Kachaturoff - June 28	Tara Kachaturoff is a Reach™-Certified Personal Brand Strategist and works as a manager for the largest personal brand consultancy in the world. A graduate of Coach U, she currently studies law, runs a consulting and business services firm and is the creator, producer and host of two media channels — Michigan Entrepreneur TV and Teach Me Law Radio. She started her career as a CPA with the Big Eight and spent most of her corporate career in the tech industry in corporate finance. She is a contributing author to Susan Chritton’s new book -- Personal Branding for Dummies. Learn more about Tara here.
Jeff Rock - June 29	Jeff Rock is the founder of Swift River Coaching, a consulting practice that integrates coaching, project management, energy leadership, emotional intelligence , and story telling. He has a passion for maximizing strengths to help his clients be fully engaged and connected. Jeff is an Energy Leadership Master Practitioner and Certified Personal Branding Strategist. Jeff develops workshops and retreats on business and life strategies. In collaboration with Katrina Hawley and Doug Foresta, he created the “One Powerful Day” series during which clients plan life transformations using focused energy, imagination, creativity, personal branding, and Laban Movement Analysis. He has been a guest on Imagine The future on Empower Radio. Learn more about Jeff here.
Kirsten Dixson - June 30	Kirsten Dixson is the Personal Branding and Online Identity expert for positive influencers who want to profit from their ideas and coauthor of Career Distinction: Stand Out by Building Your Brand (Wiley). As Reach’s Certification Programs Facilitator, Kirsten has trained more personal branding strategists than anyone worldwide. She’s been a guest on The Today Show and has been quoted in the New York Times, Wall Street Journal, Boston Globe, Real Simple, More, Advertising Age and CIO.com. Learn more about Kirsten here.