The ‘BeYB’ Process

BeYB’s mission is to guide on-the-move careerists in global companies in Japan through a 3-step process to uncover, communicate, and manage their authentic, unique promise of value. This process is based on methodology of Reach Personal Branding, in which Peter Sterlacci is Certified. This personal branding methodology has been proven with hundreds of thousands of people in 26 countries and is used by 20% of the Fortune 100. Peter is honored to be introducing it in Japan—with his own spin!



Learn more about Stage 1.

Learn more about Stage 2.

Learn more about Stage 3.


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